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Ekonomi İşletme

Ethical Decision-Making In Marketing: A Dual-Process Approach

Mücahid Yıldırım
Yazar
Mücahid Yıldırım
Yayınevi
GAZİ KİTABEVİ
Sayfa sayısı
186
ISBN
9786258571943
Dil
Türkçe

Kitap hakkında

İçindekiler : Part I Business And Marketing Ethics Part Ii Ethical Decision-Making Part Iii Rational, Emotional And Normative Factors In The Ethical Decision-Making Process: A Study On Sales Professionals